It's about time someone built for the backbone of America.
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Running a small business in 2025 is tougher than ever.
The rise of AI, the digital economy, private equity rollups, and inflation is widening the gap between SMBs and larger, tech-savvy companies equipped with full finance teams and advanced tools.
Small businesses deserve the same advantages.
Affiniti is here to change that.
We are building the financial technology they need and deserve, and onboarding them through partnerships with the trade associations that work and fight on their behalf.
Saved for customers
Total customer revenue
Small businesses served
First-time fintech users
A mission-oriented team from:
Come help us revive the backbone economies of America.
Customer Obsessed
SMB owners are working nights and weekends, and we need to be there for them.
Go Big, or Go Home
We're not aiming for small wins.
We're here to transform half of the US GDP.
Be a Chef, Not a Cook
Be high agency. Take ownership.
And deliver on your vision.
Outcomes Oriented
We don’t measure time or processes; we measure results.
Raise the Bar
A rising tide lifts all ships. Make everyone and everything around you better.
Outgrow Yourself
Every day is an opportunity to become a stronger version of yourself.
Helping build the other 50% of the U.S. GDP won’t happen on its own—come be a part of it.
In partnership with investors who want to help revive the backbone of America.
