• Affiniti solution expected to save £240,000 over 5 years
• Enables Brewery to increase workforce effectiveness and save investment in further staff increases or new premises

Affiniti, the communications integrator created from the coming together of Kingston Communications Business Services, Omnetica and Technica, today announces it has secured a contract with Wolverhampton & Dudley Breweries. The contract is for the design and implementation of a new Cisco IP Contact Centre to the value of £150,000.

Wolverhampton & Dudley Breweries, owners of well-known brands such as Pedigree, Jennings, Marstons, etc., have been expanding their business rapidly and are continuing to acquire small breweries.  They utilise their Contract Centre services to sell the brands into pubs around the UK. 

The Contact Centre solution Affiniti will implement reduces the time spent on each call by an average 37 seconds, which equates to savings of £240k over 5 years, enabling the Brewery to increase its workforce effectiveness and thus save investment in further contact centre premises or staff increases.

Mike McMinn of The Wolverhampton & Dudley Breweries, PLC said:  "This new Contact Centre solution from Affiniti enables W&DB to enhance capability within our three contact centres and helps them towards meeting their business objectives of improved customer service. The solution also allows us to integrate with our ERP systems, so improving contact centre process without needing further investment."�

Gary Young, Managing Director of Affiniti said: "By taking the time to understand their business requirements, Affiniti was able to offer a solution to Wolverhampton & Dudley Breweries that could help them meet their business objectives and save on future costs.  This implementation will improve the number of calls handled by each call agent and thus increase workflow through the Centre."�

Affiniti, the communications integrator, specialises in designing, implementing and managing intelligent communications solutions for private and public sector organisations.

Some of its customers include: Experian, Carphone Warehouse, British Airways, Ford, Admiral Insurance, Edinburgh Telford College , Royal Liverpool & Broadgreen Hospital , Cheshire Police, Citigroup, Lloyds TSB.

Affiniti is part of the KCOM Group.

KCOM Group PLC provides a range of integrated IT and communications services to businesses, and internet and telecommunications services to selected consumer markets, within the UK .

The Group's portfolio of businesses works with both leading private enterprise customers and public sector organisations. Through its Affiniti, Smart421 and JAM IP brands, the Group delivers solutions covering unified communications, contact centre solutions, data management, applications integration and managed services.

The KCOM Group also includes a regionally-focused business, Kingston Communications, which supports small to medium-sized businesses. Through its KC and Eclipse brands, the business offers a wide range of internet-based and telecommunications services. The regional business also provides telephony and internet services to targeted consumers through its KC, Eclipse and Karoo brands.

The Group is listed on the London Stock Exchange and employs over 2,700 people across the UK .

Kate Mills or Sally Robards
Kaizo
020 7580 8852
E: firstname.lastname@kaizo.net

Dianne White
Affiniti
01442 883370
E: Dianne.white@affiniti.com