Affiniti, the communications integrator, has joined The Green Grid environmental consortium. The Green Grid represents companies striving for lower power consumption in the running of data centres and information systems around the world.

Affiniti will be working with The Green Grid alongside other major industry players including BT, Cisco, Novell and Juniper to develop standards, measurement methods, processes and new technologies to improve energy efficient performance of data centres.

Launched in February 2007, The Green Grid already lists 28 of the world's largest IT companies among its members, illustrating the heavy interest in the area.

Andrew Smith, Data Centre Strategy Director at Affiniti said, "This is a great opportunity for Affiniti, along with other members of The Green Grid, to make a concerted effort to reduce the power demands of the data centres we build and run for our customers. Data centres are an essential part of an increasing number of organisations' infrastructures, and so to reduce their energy consumption makes great business sense as well as helping the environment."
 
Joining this consortium also supports the commitment through Affiniti's parent Kingston Communications Group, to reduce CO2 emissions under its ISO14001:2004 Environmental Management System. Key initiatives such as the purchase of Combined Heat Power have already commenced.

Built from an interactive body of members who share and improve current best practices around data centre efficiency, The Green Grid's scope includes collaboration with end users and government organisations worldwide to ensure that each organisational goal is aligned with both developers and users of data centre technology.

Affiniti, the communications integrator, specialises in designing, implementing and managing intelligent communications solutions for private and public sector organisations.

Some of its customers include: Experian, Carphone Warehouse, British Airways, Ford, Admiral Insurance, Edinburgh Telford College , Royal Liverpool & Broadgreen Hospital , Cheshire Police, Citigroup, Lloyds TSB.

Affiniti is part of the KCOM Group.

KCOM Group PLC provides a range of integrated IT and communications services to businesses, and internet and telecommunications services to selected consumer markets, within the UK .

The Group's portfolio of businesses works with both leading private enterprise customers and public sector organisations. Through its Affiniti, Smart421 and JAM IP brands, the Group delivers solutions covering unified communications, contact centre solutions, data management, applications integration and managed services.

The KCOM Group also includes a regionally-focused business, Kingston Communications, which supports small to medium-sized businesses. Through its KC and Eclipse brands, the business offers a wide range of internet-based and telecommunications services. The regional business also provides telephony and internet services to targeted consumers through its KC, Eclipse and Karoo brands.

The Group is listed on the London Stock Exchange and employs over 2,700 people across the UK .

Richard George
Nelson Bostock Communications
020 7792 7408
E: Richard.George@nelsonbostock.com

Dianne White
PR Manager
01442 883370 / 07818 077235
E: dianne.white@affiniti.com